Why did I say web pages and not website? Usually, we talk in terms of websites, but for the search engine bots that prowl around the Web, it is web pages they are after. This must give you an idea as to how important it is to make sure all the pages of your website are given equal importance.
This requires good market and keyword research focused on each of the pages. The only way to get web pages listed in the search engines is for the spider to find and index them.
Although, for most of us, using a search engine means “Googling,” there are other search engines that can be used for driving more traffic to your web pages. Yes, Google is the top search engine, but MSN and Yahoo have been around for a while and can be great contributors of traffic, when used correctly.
All the search engines are not the same and each one works differently. If you’re using MSN, keep in mind that it gives importance to fresh inbound links. Google respects unique content and “aged” domains. While MSN is the first you may see results from, Yahoo is the next and Google does takes time to index your site.
The important thing is to please them by doing what they want and you will soon see traffic coming in from all these search engines.
But what do you need to do to drive traffic to your web pages?
If you’re looking for a good web host, you should by now be aware that keyword research plays a crucial role in the success or failure of a website. Keywords are nothing but words or phrases typed by the visitors to find information or products. They usually click on the first few results on the first page returned by the search engines. Based on your niche and content, you will have to decide what keywords you want to be found for. The idea is to rank high for a particular keyword. This is possible if you use a good keyword-rich domain name and related content.
You would have heard the popular line, “Content is King.” This has been seen to be true to a large extent, especially so with Google. Websites with unique content and relevant keywords always tend to fare better than others. If you want a particular web page to be found by people, the appropriate keywords should be incorporated in the titles, sub titles, image titles as well as the content of that page, giving great importance to relevancy.
Another way to increase traffic to your web pages is to have inbound links, which means other websites or blogs linking to your page. The perfect situation would be if these links also contain the keyword you’re targeting. Factors such as the website linking to yours, the link text and the relevancy of the website to yours – all become important in your web pages showing up in the search engine results.
This remains constant even when using PPC (Pay Per Click) advertising. The keywords or keyword phrases incorporated in your ads should be what people search for.
This is the guiding principle behind search engine optimization (SEO) and this is what gets traffic to your web site. Just focus on getting high quality links from authority websites, making sure the links use different keywords within your niche.
This is just the basics of SEO, but crucial for your website, as the right keyword phrases give you an unlimited traffic potential. As you go along, you will learn many more techniques that will help you rank higher in search engines, getting hundreds or thousands of visitors to your web pages.
If you are looking for a web host for your web pages, please take a look at our top 10 hosting reviews.