Many webmasters spend hours on the creation of their website and then do all the elementary stuff needed to bring traffic to the sites. Once the initial flurry of traffic is seen and their site has a good ranking, they assume that it will continue to build up, and shift their concentration to their next site. What they do not realize is that they have just given birth to a baby, and their job is never completely done, as their site needs nurturing to continue ranking higher in the search engines.
Day-to-day management in the form of regular checks of a website is essential to ensure it is well optimized and shows the expected results.
Check your Website Code
While this may not always bring to the fore any issues, it is a good idea to go back and check your website code once in a while. Whether you find a problem or not, you may want to do something to enhance or bring it up-to-date for search engine optimization.
If you look at Diagnostics under Google Webmaster tools, you will find if there are any missing title tags, duplicate title tags, long title tags or short title tags. If you find that there are duplicate title tags, you can fix that, as that can create problems with your SEO.
Indexing of Your Site
You obviously know that your site and the pages on the site need to be indexed for the search engines to bring them up in the search results. Tracking the indexing of your site reveals important information about the number of visitors your pages are receiving from a search engine. This shows the pages that are actually generating traffic.
Checking the indexing details is also important to see if there are any issues with duplicate content indexing or exit URLs on affiliate sites etc. You will also have to check if the number of pages indexed by Google is showing the same as what is seen through your Google analytics account.
Appropriate Keyword Usage
As the practice of SEO keeps undergoing a sea change every so often, what you have done a year ago may not be appropriate today. Check your H1 tags, page title tags and meta description to see if they cater to the search engines today. See if the appropriate keywords are used in the post title tags. Check the meta tag description to ensure keywords are used appropriately. If you have not used H1 tags earlier, then it is time you did as this helps with optimization. Search engines also love finding keywords in the url and the content of the page. Use keywords appropriately without stuffing the pages with non-relevant keywords. Work on this on-page optimization and see the difference it makes to your ranking.
Page Not Found Errors
Those 404 errors you encounter when visiting websites are “page not found URLs,” that can happen for a variety of reasons, such as when post slugs or permalink structures have been changed. They are one of the worst errors that a website can encounter as it increases the bounce rate. It can be a problem with the search engines or the internal and external links keep on sending traffic to the old URLs.
Google Webmaster Tools gives you a list of all the 404 errors found by the Googlebot and you can also use a plug-in to get notification to your email whenever such an error comes up. Fix them immediately so that your visitors are not shown the door to your competition.
These are just a few things that you need to keep checking often to ensure you stay fully optimized and stay in the good books of the search engines. If you have too many websites to handle, forget the dud websites and go back to the pages that are actually bringing in some traffic and work on them to ensure they do better and rank higher.