Seo Tips & Tricks


By: Jacqueline Ullstam

Well, you’ve done it. Your website is complete. But now, how on earth do you get people to look at it? How do you attract business? How is anyone ever going to find you on the World Wide Web? The answer is simple: the same way you find things. You search for them.Search engine optimization is the best marketing tool for your online website. However, being your own website’s SEO without any experience can be overwhelming. Have no fear – it’s simple, quick, and the profits are endless.

The first step in attempting for your website to have a high rank in search engines is to ensure that your website is properly formatted. Avoid flash, and stick to HTML. Likewise, avoid excessive images, and stick to text. The more text available, the more likely your site will come up in a search. Also, keep your website small, definitely 100k. In an optimal world, you should be striving for a website below 30k.

Determine what keywords you would like to target. Imagine you are a web surfer. What would you be searching for if you were trying to find your site? These keywords should be entered in two places. First, the title tags are to be considered. This is what the search engine will crawl through first. Also, this is what the web surfer will see as the highlight of your website. Make sure it is accurate, error-free, and contains your keywords.Having a unique title for each page is also a great idea. Second, consider your Meta Description Tags. This is what the search engine uses as a description for your website. If left blank, the search engine will throw the first part of your content there, which is not always the most accurate.


Next, establish your link popularity by exchanging your URL link with websites with high ranking. Take a look at the amount of traffic that the website is getting. By doing this, the search engine will likely find your website more readily, and it may increase your rank in the search engine. If you are aiming for a particular keyword, repeat it several times. Good places for entry include the title, the description meta tag, the heading, the URL, and in the content in bold. If the keywords do not appear in the content, the search engine will deem it irrelevant. Keep in mind that the search engine is just scanning your pages for words. No reading and analyzing is involved. If your keywords do not appear in the content, try rewriting your information to include all of your keywords.Next, enter your home page into a few search engines. This is the most difficult part of the whole journey: waiting. Be patient, and don’t expect overnight results. As business starts to come in, make sure you invest in a good analytics package for your website. Monitor the flow and rate of visitors, keeping track of which pages are being viewed. Make sure the search engine is looking over all of them. Now, sit back, pat yourself on the back, and congratulate yourself. You are a self-made SEO.




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